1. In 2016, the author created a workflow using Zapier to send personal videos to leads and customers in different timezones.
2. This workflow resulted in a 200% increase in customer conversion rate.
3. The author's business has now grown into a multimillion-dollar success story, thanks to the help of Zapier.
The article is overall reliable and trustworthy, as it provides evidence for its claims and presents both sides of the argument fairly. The author provides detailed information on how they used Zapier to create their workflow, which resulted in an impressive 200% increase in customer conversion rate. Furthermore, the article also mentions other businesses that have successfully used Zapier and Bonjoro together, providing further evidence for its claims.
The article does not appear to be biased or one-sided, as it presents both sides of the argument fairly and objectively. It also does not contain any promotional content or partiality towards either side of the argument. Additionally, possible risks are noted throughout the article, such as timezone differences making it difficult to connect with customers and leads live.
The only potential issue with this article is that it does not explore any counterarguments or present any missing points of consideration that could be relevant to this topic. However, this does not detract from its overall reliability and trustworthiness as a source of information on how one simple Zapier workflow created a multimillion-dollar business.