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How to improve travel-app use continuance: The moderating role of culture - ScienceDirect
Source: sciencedirect.com
Article summary:
1. This article proposes an extended model of the UTAUT2 framework to study continued travel-app use, including variables such as satisfaction, privacy risk, personalization, e-WOM, relative advantage, aesthetics, social interaction and information quality.
2. The importance of culture for technology acceptance and use is also verified in the article, with culture’s influence on tourist behavior being reflected in the moderating variables of the proposed model: the cultural dimensions of uncertainty avoidance and individualism/collectivism.
3. The results of this research highlight the behavioral variables or attributes of the apps that tourism- and technology-providers must consider in their design to optimize the tourist experience via technology.
Article analysis:
The article is generally reliable and trustworthy due to its clear structure and comprehensive coverage of relevant topics. It provides a detailed overview of existing literature on travel app use continuance and presents an extended model based on UTAUT2 which incorporates important tourist behavior variables. Furthermore, it acknowledges the importance of culture for technology acceptance and use by verifying its influence on tourist behavior through moderating variables such as uncertainty avoidance and individualism/collectivism.
However, there are some potential biases that should be noted. For example, while the article does acknowledge existing literature on travel app use continuance, it does not provide any counterarguments or alternative perspectives which could have been explored further. Additionally, there is a lack of evidence provided for some claims made in the article such as how culture affects user behavior or how certain variables affect app satisfaction. Furthermore, there is no discussion about possible risks associated with using travel apps which could have been included in order to provide a more balanced view.
In conclusion, while this article provides a comprehensive overview of existing literature on travel app use continuance and presents an extended model based on UTAUT2 incorporating important tourist behavior variables, there are some potential biases that should be noted such as lack of evidence for certain claims made or lack of discussion about possible risks associated with using travel apps.