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Article summary:

1. Fresh food e-commerce has become an area of renewed interest for internet companies, with Meituan Maicai, JD.com, and Hema all restarting or expanding their retail businesses in this area.

2. Internet companies are entering the fresh food and retail business more passively than before, due to economic factors and increased state supervision. However, they still need to innovate and optimize to succeed in this industry.

3. The competition logic in the fresh food e-commerce market has shifted towards price wars and subsidy wars, which cannot form a lasting competitive advantage. Internet companies face challenges in product preservation, logistics and distribution, and user habits that limit profit margins in this industry.

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