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Article summary:

1. The challenge of executing strategy is a major obstacle for most companies, with two-thirds to three-quarters of large organizations struggling to implement their strategies.

2. The widely held belief that execution equals alignment is a myth, as most companies have sound processes for aligning activities with strategic goals. However, the failure to coordinate across units and build agility to adapt to changing market conditions undermines execution.

3. Effective strategy execution requires seizing opportunities that support the strategy while coordinating with other parts of the organization on an ongoing basis. Companies need to be agile and have effective processes for managing horizontal performance commitments and adapting to changing circumstances.

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