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1. The Australian Food and Grocery Council (AFGC) has initiatives to reduce advertising and marketing of unhealthy food and drinks to children, and promote healthy eating and lifestyles.

2. Advertisers who sign up to the AFGC initiatives commit to only advertising healthier choices to children, not paying for product placement in TV programs or interactive games aimed at children unless the product is a healthier choice, and not advertising in Australian schools unless asked to by those schools.

3. Complaints about advertising content can be lodged with Ad Standards, an independent advertising complaints adjudicator, and each signatory to the AFGC initiatives is required to develop Company Action Plans communicating how they will meet the Core Principles of the Responsible Children’s Marketing Initiative or Quick Service Restaurant Initiative.

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