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Article summary:
1. Virtual reality (VR) technology is becoming increasingly popular and affordable, making it a key tool for consumer marketing.
2. This paper examines the use of VR technology in the tourism field, specifically focusing on the mediating effect of presence on consumer response in virtual reality tourism advertising.
3. Presence is an important concept in various disciplines, such as communication, psychology, and computer science, and can be captured by six dimensions: immersion, realism, transportation, parasocial interaction, perception of the medium as a social actor, and social richness.
Article analysis:
The article “Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising” provides an overview of how virtual reality (VR) technology is being used in the tourism industry to promote destinations and products. The article discusses the concept of presence and its potential role as a mediator between VR technology and consumer response to tourism advertising.
The article is well-researched and provides a comprehensive overview of the current state of VR technology in the tourism industry. It also provides an extensive review of literature related to presence in VR environments. The authors provide evidence from previous studies to support their claims about the effects of presence on consumer response to VR tourism advertising.
However, there are some potential biases that should be noted when considering this article’s trustworthiness and reliability. First, while the authors provide evidence from previous studies to support their claims about presence in VR environments, they do not explore any counterarguments or alternative perspectives on this topic. Second, while they discuss potential risks associated with using VR technology for tourism advertising (e.g., privacy concerns), they do not provide any evidence or examples to illustrate these risks or suggest ways to mitigate them. Finally, while they discuss different types of media for viewing 360° videos (e.g., head-mounted displays vs Cardboard viewers), they do not present both sides equally; instead they focus primarily on Cardboard viewers without providing much detail about other types of media available for viewing 360° videos.
In conclusion, this article provides a comprehensive overview of how virtual reality (VR) technology is being used in the tourism industry to promote destinations and products. However, there are some potential biases that should be noted when considering its trustworthiness and reliability; namely its lack of exploration into counterarguments or alternative perspectives on this topic; its lack of evidence or examples illustrating potential risks associated with