Full Picture

Article analysis:

The article "Corporate social responsibility as an emerging business model in fashion marketing" discusses the importance of incorporating sustainability into the fashion industry's business model. The article highlights the lagging progress of the fashion industry compared to other industries, such as food, in promoting sustainable products. The authors argue that major competitors in the fashion industry need to rethink their business models and actively incorporate sustainability into their corporate missions.

The article provides a comprehensive overview of corporate social responsibility (CSR) and sustainability as an emerging business model. It discusses how CSR can be manifested in terms of adopting sustainable business practices and how sustainability has often been viewed as a critical part of a firm's customer relationship management program. The authors also present many illustrative examples of firms that have successfully developed or marketed sustainable products.

However, the article has some potential biases and missing points of consideration. For example, it does not explore the challenges that small businesses face when trying to adopt sustainable practices due to limited resources and access to information. Additionally, while the article notes that large multinationals have lagged behind small startups in developing sustainable fashion products, it does not provide any evidence for this claim.

Furthermore, the article presents a one-sided view on why customers have been reluctant to purchase sustainable products without exploring counterarguments or alternative perspectives. It also lacks evidence for its claim that more environmental concern on the part of fashion producers and manufacturers would result in higher awareness of environmental issues, greater choice in sustainable fashion products, and more information on the sustainability profile of fashion products.

Overall, while the article provides valuable insights into CSR and sustainability as an emerging business model in fashion marketing, it could benefit from exploring counterarguments and providing more evidence for its claims.