1. Barry Sternlicht, known for his design-oriented hotel brands, is launching a new chain of hotels called Field & Stream Lodge Co.
2. The hotels will be located around national parks, woods, ski mountains, lakes and desert land across the U.S., and are aimed at families and outdoor enthusiasts.
3. Sternlicht's real estate firm sold the outdoor recreation retailer of the same name in 2014 but retained the company's lodging rights.
The article is generally reliable and trustworthy as it provides accurate information about Barry Sternlicht’s new hotel brand, Field & Stream Lodge Co., which is aimed at families and outdoor enthusiasts. The article also mentions that Sternlicht’s real estate firm sold the outdoor recreation retailer of the same name in 2014 but retained the company’s lodging rights. However, there are some potential biases in the article that should be noted. For example, there is no mention of any potential risks associated with this new venture or any counterarguments to Sternlicht’s plans for Field & Stream Lodge Co. Additionally, there is no evidence provided to support any claims made in the article or any exploration into other possible options for this venture. Furthermore, there is a lack of impartiality as only one side of the story is presented without exploring both sides equally or providing an unbiased opinion on the matter. In conclusion, while this article provides accurate information about Barry Sternlicht’s new hotel brand, it does not provide a comprehensive overview due to its potential biases and lack of evidence for claims made within it.