1. Elon Musk has joined a call to pause the development of advanced artificial intelligence until its risks are better understood and controlled.
2. However, the article argues that Musk's concern for AI risks is part of his personal brand and marketing strategy, and that his companies, particularly Tesla, have already created significant AI risks through their autonomous driving technology.
3. The article suggests that the real risk of AI is not a villainous entity like Skynet or HAL, but rather our own human biases and blind spots in designing and implementing AI systems.