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Article summary:

1. The concept of Ethnolinguistic Vitality (EV) has been widely used in studies of language maintenance and shift, but the reliability and validity of instruments used to investigate subjective vitality have been problematic.

2. The paper argues for a reconsideration and re-conceptualization of constructs within EV, as well as the adoption of broader methodological approaches and disciplinary dialogue, including ethnographic/observational approaches and discourse analytic frameworks.

3. Different approaches and methods offer valuable data and perspectives, not only when data is considered in isolation and comparison, but also when instruments are under construction, and when conclusions are drawn from the data gathered.

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