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Article analysis:

The article is generally reliable and trustworthy, as it provides evidence for its claims and presents both sides of the argument fairly. The article cites multiple sources from prior literature on advertising, which adds credibility to its claims about the potential value of adaptive ad sequencing. Furthermore, the article acknowledges that there are potential tradeoffs associated with this approach, such as sacrificing relevance for variety when increasing the number of ads in a session.

However, there are some points that could be further explored in order to make the article more comprehensive. For example, while the article mentions that personalization is possible through mobile app tracking, it does not discuss any potential ethical implications or risks associated with this practice. Additionally, while the article discusses how adaptive ad sequencing can lead to increased engagement with each exposure, it does not provide any evidence or data to support this claim. Finally, while the article mentions that most platforms do not use a forward-looking model for ad allocation due to complexity issues, it does not discuss any potential solutions or strategies for overcoming these challenges.