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Article summary:

1. English is used in Thai online advertising to index concepts of cosmopolitanism, globalization, and modernity.

2. The growing field of linguistic landscape studies has demonstrated the functional and symbolic uses of English in a variety of public discourses, including online newspapers.

3. The multilingual character of the Thai online environment reveals that English is often favored over other languages in advertising, despite the socially-segmented population of Thai Internet users.

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