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Article summary:

1. Understanding success factors in football is crucial, but studies on national teams at tournaments are sparse and more research is needed to identify possible unidentified success factors.

2. Goal efficiency and shots on goal are important factors for winning a football match, while ball possession and passing show mixed results as significant success factors.

3. This exploratory study aims to identify the success factors for the FIFA World Cup 2018 in Russia and the FIFA World Cup 2014 in Brazil using an elaborated statistical approach, including market value as a success factor for the first time.

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