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Article analysis:

The article is generally reliable and trustworthy, providing accurate information about the deal between HYBE and SM Entertainment. It provides details about the deal itself, as well as the impact it has had on both companies' stocks. The article also provides insight into HYBE's plans for expansion into the US music market through its acquisition of Quality Control and partnership with Big Machine Label Group.

However, there are some potential biases in the article that should be noted. For example, it does not provide any counterarguments or explore any potential risks associated with the deal between HYBE and SM Entertainment. Additionally, it does not present both sides of the story equally; instead, it focuses primarily on how this deal will benefit HYBE rather than exploring any potential drawbacks or risks associated with it. Furthermore, there is no evidence provided to support some of the claims made in the article (e.g., that this move strengthens HYBE's dominance in South Korea's music industry). Finally, there is a promotional tone to some parts of the article (e.g., referring to Lee Soo-man as "the godfather of K-pop").

In conclusion, while overall this article is reliable and trustworthy in terms of providing accurate information about the deal between HYBE and SM Entertainment, there are some potential biases that should be noted when considering its trustworthiness and reliability.